VIDEO: GM Strengthen’s its European brand strategy

VIDEO: GM Strengthen’s its European brand strategy

Dr. Thomas Sedran, President and Managing Director, Chevrolet Europe, provides a statement with regards to GM’s announcement of December 5. GM announced on December 5, 2013, it will strengthen its European brand strategy. Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe but focus on iconic products in Europe. Cadillac will enhance and expand its distribution network as it prepares for numerous product introductions.

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